At the foundation of Femme Chic's core belief system is emphasis of quality products, tools, newest and best techniques, and EDUCATION. Femme Chic is proud to use and offer only those Product Lines who set a higher stand...
At the foundation of Femme Chic’s core belief system is emphasis of quality products, tools, newest and best techniques, and EDUCATION. Femme Chic is proud to use and offer only those Product Lines who set a higher standard.
Whether you are taming curl, wanting to add luster and vibrancy, love color that dazzles, or need styling products that deliver true to form, Femme Chic carries only the best lines to deliver exactly what you need.
Wella Philosophy– “We are passionate about hair. We always have been. Everything we do is inspired by our love of hairdressing and innovation. Every brave step we take is with passionate professionals like you. And every move we make together helps create moments of hair triumph day after day.”
Our Roots- “We are a product of passion, founded by a dynamo with wits as sharp as his scissors. Michael O’Rourke built an empire by breaking all the rules. From the first, Sexy Hair was a welcome splash of red in a world of weary black and white, and proof that fun can be a seriously powerful serum. His philosophy inspired an army of awesome ambassadors, who subscribe to the school of “anything is possible”. And today with industry guru Karl-Heinz Pitsch at the helm, that attitude infuses everything we do. We believe in making waves. Turning up the volume. Being seen and heard. Because if there’s one thing we’ve learned it’s that you’ve gotta take a risk to get the reward. And with Sexy Hair now sitting pretty in more than 45 countries and over 60,000 salons in the U.S. alone, our ubiquitous star logo stands as a testament to the incredible things that can happen when you’re not afraid to push a few buttons.”
TURN HEADS. IT’S MORE THAN OUR TAGLINE – IT’S OUR PURPOSE.
“From the stylist behind-the-chair who’s passionate about revealing the potential of every person’s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people.
Joico is a company whose purpose is to support the salon professional. Everything we do—from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire – is done with the stylist in mind.
Why? Because beauty isn’t our job-it’s our shared passion.”
“Every woman wants to feel sexy, so I put it in a bottle” – Michael O’Rourke